Websites and Local SEO Built for Trades
Plumbers, electricians, landscapers and builders live or die on being found locally and turning an enquiry into a booked job. We build for that, not for design awards.
Get a Free Website AuditThe Problem
Most agencies build a trade business a brochure site, then leave it to figure out leads on its own.
Meanwhile your customers are searching "plumber near me" or "emergency electrician Logan" on a phone, often in a hurry, and generic templates without real local content simply do not rank for those searches.
Our Solution
Local SEO and Google Ads built around the searches your customers actually make, on a site that is fast on a phone because that is where most trade enquiries happen.
We back it up with real operational tools when a website alone is not enough: scheduling, quoting and job management, not just a contact form.
What We Bring
Local SEO
Suburb-specific pages and Google Business Profile optimisation, so you show up for "near me" searches in the areas you actually service.
Google Ads & Local Service Ads
Campaigns built for the moment someone needs a trade urgently, not generic brand awareness spend.
Mobile-First Sites
Most trade enquiries happen from a phone, often mid-emergency. Every site is built and tested for that.
Scheduling & Quoting Tools
When a website alone is not enough, we build the booking, quoting and job-management systems behind it too.
We Do Not Just Build for Trades. We Run One.
EcoMow Sustainable Gardening is Platform21's own sister business, and the clearest proof of how we approach this industry.
EcoMow Sustainable Gardening
180% growth in organic traffic and top 3 local rankings for key Logan gardening terms, running on RouteBoard, the scheduling and job-management platform we built for it.
View case studyGreen Fingers Property Care
A greenfield website for a Gold Coast landscaping, pine fencing and pressure washing business, built from scratch with AI photography and real customer reviews.
View case studySuelo Flooring
Complete brand creation and a 46-page website for a commercial flooring installer, built from a standing start: name, logo and SEO silo architecture included.
View case studyRouteBoard
The field-service operations platform behind EcoMow itself: scheduling, live ETAs, invoicing and native apps for iPhone, Watch and Mac.
View case studyFrequently Asked Questions
We run one. Platform21’s own sister business, EcoMow Sustainable Gardening, operates on the same digital marketing approach and on RouteBoard, a scheduling and job-management platform we built ourselves. We are not guessing at what a trade business needs.
Yes. See our App & API Development service. RouteBoard, the platform running EcoMow’s field operations, is a real example: scheduling, live ETAs, invoicing and native apps for the field.
It depends on your current site and competition, but local SEO for a well-built site typically shows movement within 6-12 weeks, with stronger gains as review volume and local content build up.
No. We can work with what you have, source stock imagery, or generate AI photography with an Australian context where real photos are not available yet.
Our primary service area is South East Queensland, but the digital work itself, websites, SEO, ads, is location-independent. Get in touch and we will let you know if we are a good fit.
Ready for Marketing That Actually Works?
Get a free website audit and see exactly where you are leaving leads on the table. We will review your site's performance, identify conversion opportunities, and provide actionable recommendations.