About Zoe Farm
Zoe Farm is a sustainable composting business based in Loganlea, Queensland, that operates on circular economy principles. They partner with local cafes to collect organic waste, transform it through vermicomposting, and produce premium worm castings for gardeners and farmers.
The Challenge
Zoe Farm had a unique story to tell and multiple goals to achieve:
- Explaining the circular economy model clearly
- Selling worm castings and DIY worm farm kits
- Educating visitors about vermicomposting
- Building community around sustainable practices
- Connecting their work with EcoMow sustainable gardening
Our Approach
We developed a multi-purpose website that:
- Tells the Story: The circular economy journey from cafe waste to healthy soil
- Educates Visitors: The Worm Codex hub covering beginner to advanced techniques
- Enables Sales: Clear pathways to purchase products
- Builds Community: Resources that keep visitors returning
- Connects Services: Integration with EcoMow garden maintenance
Key Features
The Zoe Farm website includes:
- Product Showcase: Premium worm castings and DIY worm farm starter kits
- The Worm Codex: Comprehensive educational resource on vermicomposting
- Circular Economy Story: Visual explanation of the cafe-to-garden journey
- EcoMow Integration: Connection to sustainable garden maintenance services
- Local Focus: Emphasis on Loganlea and Logan area community
Content Strategy
The site balances education with commerce:
- Beginner Guides: Introduction to worm farming for newcomers
- Advanced Techniques: Deep dives for experienced composters
- Product Benefits: How worm castings improve soil and plant health
- Local Stories: Cafe partnerships and community impact
- Sustainability Mission: The broader environmental impact
SEO Focus
Content optimisation targeted:
- “Worm castings Brisbane” and related product searches
- “Worm farm setup” educational queries
- “Sustainable composting Queensland” mission-aligned searches
- “Organic fertiliser Logan” local product searches
Results
The website has achieved significant growth:
- 150% increase in organic search traffic
- Page speed score of 96
- 80% increase in time on site (educational engagement)
- 120% increase in online sales
- Strong community of returning visitors to the Worm Codex
Zoe Farm now has a digital presence that effectively communicates their mission while supporting commercial goals, proving that purpose-driven businesses can thrive online.