About SGR Audio
SGR Audio is a Melbourne-based manufacturer of premium loudspeakers and hi-fi equipment racks. With over a decade of experience, they craft world-class audio equipment that has earned recognition from leading audio publications and enthusiasts worldwide.
The Challenge
SGR Audio had developed exceptional products—handcrafted speakers and hi-fi racks that competed with the best in the world—but their online presence did not reflect this quality. To expand into international markets and attract distributors in the US, Europe, and Asia, they needed a website that would:
- Position the brand as a luxury, world-class manufacturer
- Showcase products with the visual impact they deserved
- Appeal to high-end audio distributors and audiophiles
- Support their planned exhibition at Munich’s High End show in 2018
Our Approach
Working closely with a UX designer, we developed a sophisticated digital presence:
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UX Design Collaboration: Partnered with a talented UX designer to craft a sophisticated, minimalist interface that reflected the brand’s premium positioning
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3D Product Renders: Sourced CAD models from SGR Audio’s industrial design team and created photorealistic product renders in KeyShot Studio—allowing us to showcase products from any angle with perfect lighting
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Static Site Architecture: Built on Harp.JS, a popular static site generator of the time, delivering fast load times and reliable hosting essential for international visitors
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Distributor-Focused Content: Structured content to address the needs of potential distributors, including product specifications, brand story, and manufacturing credentials
Key Features
The SGR Audio website showcased:
- Premium Visual Design: Dark, sophisticated aesthetic with high-contrast imagery
- Product Showcases: Detailed pages for each speaker and rack series
- 3D Renders: Photorealistic product imagery created from industrial design models
- International Focus: Content structured for distributor enquiries
- Fast Global Performance: Static site architecture for reliable international access
Technical Approach
The project leveraged industrial design assets in a creative way:
- KeyShot Rendering: Used CAD models from the industrial design process to create marketing imagery
- Harp.JS: Chosen for its simplicity and reliable static site generation
- Responsive Design: Full functionality across desktop and mobile devices
- Performance Focus: Optimised for international visitors with varying connection speeds
Results
The website successfully supported SGR Audio’s international expansion, directly contributing to securing distribution partnerships in the United States and South Korea. The brand exhibited at Munich’s High End show in 2018 with a web presence that matched their world-class products.
The project demonstrated how leveraging existing industrial design assets—in this case, CAD models—can create compelling marketing materials while maintaining consistency with the physical product design.