About KP Centre
KP Centre - Kimberley Park Function Rooms is a premier event venue located in Shailer Park, Queensland, strategically positioned between Brisbane and Gold Coast with easy M1 motorway access.
The Challenge
The venue had an established reputation for hosting quality corporate events, weddings, and community gatherings, but their online presence didn’t reflect the professionalism of their facilities. Key challenges included:
- Outdated website design that didn’t showcase the venues properly
- Poor mobile experience affecting the majority of visitors
- Low search visibility for local event venue searches
- Unclear booking process leading to abandoned enquiries
Our Approach
Working closely with the KP Centre team, we developed a comprehensive digital strategy focused on:
- Performance-First Development: Built using Astro for static site generation, achieving sub-second load times
- Visual Storytelling: High-quality imagery and virtual tour elements to showcase both auditoriums
- Local SEO Optimisation: Targeted keywords for corporate events, weddings, and functions in Shailer Park, Logan, and surrounding areas
- Conversion-Focused Design: Clear CTAs, simple enquiry forms, and prominent contact information
Key Features
The new website includes:
- Dual Auditorium Showcase: Dedicated pages for each venue highlighting capacity, features, and suitable events
- Virtual Walkthrough: Interactive elements helping visitors visualise their events
- Event Type Landing Pages: Targeted content for corporate events, weddings, training sessions, and community gatherings
- Integrated Enquiry System: Streamlined booking request process
- Mobile-First Design: Optimised for the 70% of visitors using mobile devices
Results
Within three months of launch:
- Page speed score improved from 45 to 95+
- Mobile usability score reached 98
- Enquiry form submissions increased by 120%
- Local search visibility improved by 180% for target keywords
- Average session duration increased by 45%
The website now effectively serves as KP Centre’s primary lead generation tool, attracting event planners and organisers throughout South East Queensland.