About Fix Plus Australia
Fix Plus Australia is an industrial supplies distributor based in Acacia Ridge, Queensland, specialising in fasteners, abrasive discs, Chemtool products, masonry supplies, and safety equipment for engineering, fabrication, and construction sectors.
The 2025 Overhaul
In 2025, we conducted a major technical SEO and accessibility overhaul that delivered a 160% lift in organic traffic (comparing September-October to November-December 2025).
The Challenge
The existing website had accumulated significant technical debt:
- Crawlability issues preventing proper indexing
- Poor site structure limiting keyword targeting
- Missing or incorrect schema markup
- Accessibility barriers excluding users with disabilities
- Slow page load times frustrating mobile users
- Local SEO signals not properly implemented
Our Approach
We conducted a comprehensive technical overhaul:
- Technical SEO Audit: Identified and prioritised all technical issues
- Crawlability Fixes: Resolved indexing blockers and improved site architecture
- Schema Implementation: Added proper structured data for products and local business
- Accessibility Remediation: Achieved WCAG 2.1 compliance
- Performance Optimisation: Improved Core Web Vitals across all pages
- Local SEO Enhancement: Strengthened location signals for Acacia Ridge
Key Features
The Fix Plus Australia website includes:
- Product Categories: Clear organisation of fasteners, abrasives, masonry, and safety products
- Service Information: Delivery options and Australia-wide service highlighted
- Location Details: Address, operating hours, and contact information prominently displayed
- Industry Expertise: Content demonstrating deep knowledge of customer needs
- Mobile Optimisation: Full functionality for tradespeople on-site
Local SEO Strategy
Local SEO optimisation targeted:
- “Fasteners Brisbane” and related product searches
- “Industrial supplies Acacia Ridge” location searches
- “Bolt and nut supplier near me” proximity searches
- Industry-specific terms like “construction fasteners Queensland”
B2B Conversion Elements
The site applies B2B best practices:
- Phone number visible on every page
- Clear physical address for local credibility
- Operating hours prominently displayed
- Quick quote/enquiry pathways
- Product expertise demonstration
Results
The technical SEO and accessibility overhaul delivered dramatic improvements:
- 160% traffic increase comparing Sept-Oct to Nov-Dec 2025
- Page speed score of 92 (up from 67)
- WCAG 2.1 accessibility compliance achieved
- Top 5 rankings for key product + location searches
- Significant improvement in crawl efficiency and indexing
Key Takeaway
This project demonstrates the power of technical SEO fundamentals. Without changing the content or design, addressing technical barriers unlocked significant organic traffic growth. The accessibility improvements also expanded the potential customer base to include users with disabilities.
Fix Plus Australia now has a technically sound website that search engines can properly crawl, index, and rank—delivering consistent organic traffic growth.