About EcoMow
EcoMow Sustainable Gardening is a Logan-based garden maintenance company that uses 100% electric hand tools and organic fertilisers to deliver professional results without the noise and pollution of traditional equipment.
The Challenge
Launching a new gardening business in a competitive market presented several challenges:
- Differentiating from established competitors using traditional methods
- Communicating the benefits of sustainable gardening to price-conscious customers
- Building trust as a new business without extensive reviews
- Ranking for local search terms in Logan and surrounding suburbs
Our Approach
We developed a comprehensive digital strategy centred on EcoMow’s unique sustainable positioning:
- Brand-First Website: Clean, modern design that reflects the eco-friendly ethos
- Educational Content: Explaining the benefits of electric tools and organic methods
- Local SEO Focus: Targeting specific Logan suburbs including Loganlea, Springwood, and Browns Plains
- Social Proof Integration: Google reviews, HiPages ratings, and project showcases
Key Features
The EcoMow website includes:
- Service Showcase: Clear presentation of lawn care, garden maintenance, hedging, and restoration services
- Sustainability Messaging: Prominent communication of environmental benefits
- Suburb-Specific Pages: Targeted landing pages for key service areas
- Before/After Gallery: Visual proof of quality workmanship
- Easy Quoting: Simple quote request process for busy homeowners
- Blog Content: Regular articles on sustainable gardening tips
Results
Since launch, EcoMow has achieved:
- 180% increase in organic search traffic
- Page speed score of 94 (up from non-existent)
- Top 3 Google rankings for key Logan gardening terms
- 200% increase in quote requests
- 5-star Google rating with 50+ reviews
- 350+ garden projects completed in the first year
The website has become the cornerstone of EcoMow’s marketing, generating consistent leads from environmentally-conscious homeowners across Logan.