Privacy Policy
Last updated: 26 January 2026
Platform21 (ABN 49 721 370 876) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
1. About This Policy
This privacy policy applies to all personal information collected by Platform21, operated by Icedreamery Property Trust trading as Platform21, through:
- Our website at https://www.platform21.com.au
- Contact forms and enquiries
- Email and phone communications
- Client projects and engagements
2. Information We Collect
Information You Provide
When you contact us, request a quote, or engage our services, we may collect:
- Contact details: Name, email address, phone number
- Business information: Business name, website URL, ABN
- Project information: Details about your requirements and objectives
- Payment information: Billing details for invoicing purposes
Information Collected Automatically
When you visit our website, we may automatically collect:
- Usage data: Pages visited, time on site, referral source
- Technical data: IP address, browser type, device type
- Cookies: See Section 7 for details on cookies
3. How We Use Your Information
We use your personal information to:
- Provide services: Deliver the digital marketing services you have engaged us for
- Communicate: Respond to enquiries, provide updates, and deliver project information
- Improve our services: Analyse website usage and service delivery
- Comply with obligations: Meet legal, regulatory, and contractual requirements
- Marketing: With your consent, send information about our services
4. Sharing Your Information
We may share your personal information with:
Service Providers
- Hosting providers: Netlify for website hosting
- Analytics services: Google Analytics for website analytics
- Advertising platforms: Google Ads for campaign management
- Email services: For transactional and marketing communications
Legal Requirements
We may disclose your information if required by law, court order, or government regulation.
We do not sell your personal information to third parties.
5. Data Security
We take reasonable steps to protect your personal information through:
- Secure (HTTPS) connections on our website
- Secure storage of digital records
- Limited access to personal information
- Regular security reviews
6. Data Retention
We retain your personal information only for as long as necessary to provide our services and comply with legal obligations. For clients, we typically retain project records for seven years after the engagement ends.
7. Cookies and Tracking
Our website uses cookies to enhance your experience and analyse website traffic. Types of cookies we use:
| Cookie Type | Purpose |
|---|---|
| Essential | Required for website functionality |
| Analytics | Understand how visitors use our site (Google Analytics) |
| Marketing | Track campaign effectiveness |
You can control cookies through your browser settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
8. Your Rights
Under the Australian Privacy Act, you have the right to:
- Access your personal information
- Request correction of inaccurate information
- Withdraw consent
- Request deletion of your information
- Lodge a complaint
9. Contact Us
If you have questions about this privacy policy or how we handle your personal information, please contact us:
Matthew Sweet
Platform21
Email: matthew@platform21.com.au
Phone: +61 404 072 631
ABN: 49 721 370 876
10. Complaints
If you are not satisfied with our response to a privacy concern, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
Website: www.oaic.gov.au
Phone: 1300 363 992
11. Changes to This Policy
We may update this privacy policy from time to time. The updated policy will be posted on this page with a revised "Last updated" date.